47 Ronin Apparel
April 12, 2023
Web Desgin, Branding

The opportunity

When a streetwear brand with an edge reached out, their vision was crystal clear—they wanted a web presence that mirrored the authentic and raw vibes of the urban landscapes that inspire their clothing line. They were looking for a website that not only showcased their apparel but did so with an understated cool, mixed with a hint of the vibrant, inclusive spirit that defines today's youth culture. The goal was to find the perfect harmony: a site that feels effortlessly chic, minimal yet full of life, where simplicity in design underscores the complexity of contemporary urban life. Embarking on this journey, our objective was to create an online space that spoke to both the rebels and the dreamers, a digital platform that felt like a nod to the cherished past while staying tapped into the pulse of the latest trends. This endeavor was about encapsulating a feeling—a mix of nostalgia and forward-thinking, where a respect for tradition meets a curiosity for innovation. We aimed to design a site that appeals to those with an appreciation for time-honored styles yet are always on the lookout for the next big thing. A digital experience defined by a blend of classic authenticity and a fresh, optimistic outlook on the future.

summer collection

What we did

In crafting a standout web presence for our client’s urban streetwear brand, we prioritized a deep understanding of their vision and audience. Through a collaborative discovery process, we tailored a sleek, user-friendly site that perfectly balances minimalist design with the vibrancy of street culture. Regular feedback sessions ensured each step met their precise needs, reflecting the brand’s ethos and appeal. Post-launch, we empowered the client with the tools and knowledge for website management. Tailored training covered content updates, inventory management, and analytics, complemented by a user-friendly CMS for effortless site maintenance. Our comprehensive support system, including tutorials and direct assistance, guarantees ongoing success and dynamic content management, ensuring the brand remains relevant and engaging in the fast-paced digital landscape.

Project Details: Selecting the Perfect Shopify Theme

For our urban streetwear client, the journey began with the critical task of selecting a Shopify theme that not only resonated with their brand identity but also catered to the unique needs of their target audience. Understanding the importance of both aesthetics and functionality, we embarked on a meticulous search through Shopify's extensive theme library, seeking a foundation that would seamlessly blend the client's vibrant street culture with an intuitive shopping experience.

After careful consideration, we zeroed in on a theme that stood out for its flexibility, modern design, and the capability to captivate the urban fashion-savvy demographic. This theme's adaptability allowed us to tailor the digital storefront to the client's specific vision, ensuring a unique and memorable online presence.

Highlight Features:

  • Mega Menu Feature: Recognizing the diverse range of the client’s apparel, the mega menu was a game-changer. It provided a structured and visually appealing way to navigate through categories, making it effortless for customers to explore the full spectrum of streetwear collections.
  • Featured Collection: To spotlight the latest drops and seasonal favorites, we utilized the 'Featured Collection' functionality. This allowed us to curate selections that immediately catch the eye of shoppers, driving engagement and highlighting key products that embody the essence of the brand.
  • Shop the Look: Embracing the lifestyle aspect of urban streetwear, the 'Shop the Look' feature was implemented to inspire customers. This interactive element showcases how individual pieces come together to create a complete outfit, encouraging larger basket sizes and offering style inspiration directly from the curated looks.

Through these features and a collaborative approach to theme customization, we crafted an online store that not only elevates the brand’s digital footprint but also enhances the shopping experience for every visitor. This project exemplified how the right Shopify theme, when leveraged with thoughtful design and strategic features, can transform a brand’s online presence and connect with its audience on a deeper level.


In this final chapter of our portfolio, we take a moment to reflect on and celebrate the remarkable journeys we've embarked on with our clients. It's here, at the conclusion, where the stories of our collaborative ventures culminate, highlighting the milestones reached and the significant strides made together. This section is a testament to the impactful outcomes of our partnerships, showcasing not just the successes achieved but the lasting relationships built and the indelible marks left on each brand's digital presence. Through innovation, creativity, and a shared vision, we've not only met our clients' goals but have often surpassed them, setting new standards in the digital landscape.

"Jabari transformed our vision into reality, exceeding our expectations at every turn. His dedication to our brand's essence and commitment to excellence was evident throughout the project. The final website is not just visually stunning but also incredibly user-friendly, making a significant impact on our engagement levels. We're thrilled with the outcome and see this as the beginning of a long and fruitful relationship."